Uncommon Goodness
How do you stand out in an
overcrowded fast-casual category?
Rebrand with some Uncommon
Goodness.
From the food they serve to how they treat their employees, Uncommon Goodness is not just a tagline, it’s a philosophy that goes into everything Noodles & Company does. We captured this philosophy in a comprehensive re-branding across digital, social, broadcast, and in-restaurant. As part of the launch, we created and introduced the world to Noodles & Company’s biggest fan who loves Uncommon Goodness as much as we do.
