Noodles & Company: Steak StroganON | Fortnight Collective

Noodles & Company

Steak StroganON

What do you do when guests are upset that you removed a favorite dish?

You listen.

In 2021, Noodles & Company removed Steak Stroganoff from their menu. People were upset, and very vocal about it. So we listened. Our job was to announce the comeback of this fan-favorite dish. Stroganoff is now StroganON.

The Results

Noodles planned for 6 weeks of product but sold out two weeks faster than expected.

And the stunt worked so well, they plan on bringing it back in bursts throughout the foreseeable future.

2x sold out twice as fast as expected

Thousands of happy guests

+97% followers increase across social channels

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