How do you help a product that’s literally just fruit win on shelf?
You get down to the fruit. The whole fruit. And nothing but the fruit.
Solely is a fruit snack company on a mission to deliver clean, irresistible fruit snacks, never using added sugar, or artificial anything. They needed a new compelling articulation of the brand to unify the company’s marketing, package design, and creative execution.
So Fortnight Collective distilled the brand down to the honest truth. “The fruit, the whole fruit, nothing but the fruit.” The idea was to give more clarity and prominence to the integrity inside every Solely package. This helped direct the packaging design system and assets for several of Soley’s products.
