The Steamboat Way 2.0
How do you breathe new energy into an already successful campaign?
Give it a new voice.
Since Steamboat has a long history steeped in grassroots music, we decided it was time to sing it from the mountain tops. For the third season of ‘The Steamboat Way’ we launched a musical campaign with artists of Colorado Americana band, Heavy Diamond Ring, singing odes to this unique place. This brought a younger, less masculine, new-found energy to the resort.
