Case Study | VRBO Dog House | Fortnight Collective

Vrbo

Dog Houses

How do you make Vrbo the go-to vacation rental platform for the whole
family, even the furry members?
Make homes just for pets.

During the pandemic, one in five households adopted a dog. After a few years stuck inside, these pandemic pups needed a vacation as much as the rest of us. To let people know about their extensive pet-friendly listings, Vrbo made custom dog vacation homes. Dog lovers couldn’t get enough and Vrbo became the preferred vacation rental platform for the whole family. 

Pet Vacation Homes

The Results

Not only did the dog homes sell out in minutes, we think it’s fair to say the campaign helped a lot of dogs have a happy holiday.

Through the course of the campaign, social media impressions shot up 26% higher than the previous year and the overall engagement rate was 98% greater than average. 

40% HIGHER THAN AVG INSTAGRAM IMPRESSIONS

1.47 M TOTAL CAMPAIGN IMPRESSIONS

47% INCREASE IN PET BOOKINGS

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