Case Study | VRBO | Fortnight Collective

Vrbo

Jimmy Kimmel

How do you assure people it’s safe to book a family vacation after a pandemic?
Hit them with one of their trusted

late-night favorites.

For many people, 2020 was full of canceled trips and postponed gatherings. In this hilarious integrated spot, Guillermo from JIMMY KIMMEL LIVE! makes up for lost time by inviting his family to celebrate every missed event – from Halloween to a quinceañera – all in one Vrbo home. Our ad seamlessly integrated into Late Night TV culture, solidifying Vrbo as the perfect setting for a family vacation.

The Results

Yes, this was the first time JIMMY KIMMEL LIVE! used an agency script. And yes, people loved it. The video reached 1.28M estimated viewership.

It was effective too. Not only did it drive social media engagement on all Vrbo platforms, but Vrbo website traffic also spiked immediately following the late-night broadcast. 

31% INCREASE IN SOCIAL PROFILE VISITS

12,591% INCREASE IN SOCIAL MEDIA IMPRESSIONS

73% INCREASE IN TWITTER SENTIMENT

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