Case Study | Wholesome Sweeteners | Fortnight Collective

Wholesome
Sweeteners

Let’s Bake the world Better

How do you show baking is an essential ingredient for every community?
Celebrate the bakers bringing

people together.

Wholesome Sweeteners has a long-standing commitment to helping and celebrating community. Instead of creating content focusing on their products, we created mini-documentaries on two extraordinary bakeries, The Batchmaker and Rising Above Bakery, to share their unique stories and impact on their communities. Beyond the video exposure, Wholesome showed its commitment to sustaining communities with a charitable donation to each bakery.

 

The Batchmaker
Rising Above Bakery

The Results

The small media budget (only $40,000 in paid media support) didn’t get in the way of this campaign. It still managed to unlock the results we were looking for,

increasing awareness and more than doubling Wholesome’s website traffic. It turned an everyday commodity into a way to tell impactful human stories. 

 

2.4 M TOTAL COMPLETED VIDEO VIEWS

212% INCREASE IN NEW USER SITE TRAFFIC

155% INCREASE STORE LOCATOR VISITS

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