How do you transform a century-old brand from invisible to unignorable?
You lean in to what made them iconic in the first place.
Bragg is a 112 year old brand. It’s the market leader. They have a cult following. And at the same time, nobody thinks about them. We leveraged the brand’s inherent quirkiness and the insight that Bragg’s consumers have no problem with raw, unfiltered solutions that help them stay healthy, even if some people find the solution a little intense and “weird”.