Eat Chicken. Save the planet.
What’s the easiest way to fight food waste and combat climate change?
Buy more chicken.
In this campaign, we proved you don’t have to be an eco-warrior campaigning at the North Pole to do your part to combat climate change. Do Good Chicken makes it much easier to reduce your footprint – just by buying (and eating) chicken. Through innovative design, comedic storytelling, and a walrus cameo, we brought the brand to life, educated our audience, and introduced the world to a delicious way to save it.