Case Study | Fred Olsen | Fortnight Collective


The Olsen way

How do you get people back on board with cruises after a pandemic?
Reinvent the rules of cruising with the Olsen Way.

Working alongside the team at Fred.Olsen Cruise we’ve continued to embed The Olsen Way across all brand communication, setting out what makes a Fred.Olsen cruise genuinely unique, and re-establishing confidence in cruising post-pandemic. We’ve offered ongoing support from pre-departure communications to bespoke Journey Guides for each hand-crafted cruise to excite and inspire guests.

The Results

Our beautifully illustrated campaign shined a light on everything that makes the Fred.Olsen experience so unique.

It sparked confidence in people and embedded ‘The Olsen Way’ as the right way to cruise. The work boosted brand health, significantly increased traffic to booking sites and smashed pre-Covid sales records.

£2 million Record breaking ticket sales for 'Around the World in 80 Days' Cruise

100% Increase in brand awareness

2 brochure covers inspired by Norway's Edvard Munch’s & Fred. Olsen Jr himself

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