Mortal Kombucha – Fortnight Collective

Mortal
Kombucha

Killer Booch

How do you rebrand kombucha to be something completely different in a category of sameness?
Unleash a killer booch.

While most kombuchas are focused on probiotics and gut health, Mortal wants to make sure its healthy beverage is fun to drink. So when we got the opportunity to rebrand it, we knew it also had to be fun to look at. In bringing their brand vision to life with design, we knew it had to be ridiculous. It had to be different. It had to be monstrous hands, crushing juicy delicious fruit. It had to be an absolute spectacle of fun. And it was.

The Results

Hot off the rebrand, Mortal Kombucha had a huge increase in trial and repeat purchases from male consumers. A lot of female consumers loved it too.

The branding increased demand overall and opened the door to wider distribution so the rest of this great country could satisfy their own kombucha curiosities. 

 

36 STATES ADDED TO DISTRIBUTION

147% INCREASE IN SAME STORE VELOCITIES

321% INCREASE IN ONLINE PRESENCE

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