How do you rebrand kombucha to be something completely different in a category of sameness?
Unleash a killer booch.
While most kombuchas are focused on probiotics and gut health, Mortal wants to make sure its healthy beverage is fun to drink. So when we got the opportunity to rebrand it, we knew it also had to be fun to look at. In bringing their brand vision to life with design, we knew it had to be ridiculous. It had to be different. It had to be monstrous hands, crushing juicy delicious fruit. It had to be an absolute spectacle of fun. And it was.