Case Study | Noodles & Company | Fortnight Collective

& Company

Uncommon Goodness

How do you stand out in an
overcrowded fast-casual category?
Rebrand with some Uncommon

From the food they serve to how they treat their employees, Uncommon Goodness is not just a tagline, it’s a philosophy that goes into everything Noodles & Company does. We captured this philosophy in a comprehensive re-branding across digital, social, broadcast, and in-restaurant. As part of the launch, we created and introduced the world to Noodles & Company’s biggest fan who loves Uncommon Goodness as much as we do.

Noodles' Biggest Fan
Noodles' Biggest Fan NFT

The Results

The new ‘Uncommon Goodness” platform gave the fast-casual chain some uncommonly good results. It helped increase restaurant sales, spur new restaurant openings across the country and drove loyalty- with a spike in Reward members sign-ups.

The new design also stood out in the category, infusing the feeling of the brand at every touchpoint.

$509M 2022 total revenue growth

7.2% Increased YOY revenue

16% increase in rewards members

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