Don't Eat Chalk
How do you convince people ONE bar
tastes better than chalky alternatives?
You bring in the bros.
Too many people have accepted that high protein bars come with a bland taste and chalky texture. But it doesn’t have to be that way. ONE bar is a great-tasting, low-sugar protein bar that doesn’t taste like chalk. In a campaign to save people from chalky disappointment, we made a video poking fun at bros still pounding chalk when there’s a better option.