Case Study | Sippin' Pretty | Fortnight Collective

Brewing Co.

Odell Sippin' Pretty

How do you beat out millions of craft beers in Colorado to become #1? 

Make it pretty. 

Odell Brewing Co. enlisted us to convince cocktail lovers that their new line of fruited sours will quench their thirst better than their favorite cocktail. Channeling the inner and outer beauty of the product, we made it pretty for the launch of Sippin’ Pretty. This light-hearted campaign saw the world through rose-colored beer goggles where the can is always half full.

The Results

The results were pretty too. From cocktail sippers to beer lovers, people couldn’t get enough. Cans and sales expectations were crushed and Odell took the crown for Colorado’s favorite sour.

 It went so well that Odell tapped Fortnight to design and launch two more beers: Sippin’ Tropical and Sippin’ Lemonade

#1 selling sour in Co

40% over projected sales volume

3M+ delicious sips

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