Odell Sippin' Pretty
How do you beat out millions of craft beers in Colorado to become #1?
Make it pretty.
Odell Brewing Co. enlisted us to convince cocktail lovers that their new line of fruited sours will quench their thirst better than their favorite cocktail. Channeling the inner and outer beauty of the product, we made it pretty for the launch of Sippin’ Pretty. This light-hearted campaign saw the world through rose-colored beer goggles where the can is always half full.