Steamboat | Fortnight Collective

Ski Resort

The Steamboat Way

How do you capture the spirit of a ranching town that doubles as a ski town?
Enlist a cowboy poet.

Most ads for ski resorts could be for anywhere. But Steamboat’s not just a ski resort. It’s a ski town steeped in ranching tradition. It’s a way of living. As Steamboat celebrated its 60th anniversary, the resort faced the challenge of staying true to its roots while evolving into a modern brand. The Steamboat Way marries the two by embracing the timeless Western values of being true to yourself, welcoming to others, and sharing the good life, all while preserving it for all those that follow in our bootsteps. It captures a beautiful way of life best expressed through cowboy poetry.

Family Inheritance

The Results

The creative debuted before the iconic Warren Miller ski movie tour igniting a nation of skiers. Advanced ticket purchasing went through the roof as skiers flocked to the ski town.

“The Steamboat Way” touched locals too, reigniting pride for their history and reinvigorating local sentiment around resort changes.

14 Million Overall Impressions

17% More Skier Visits

1 Employee Moved to Steamboat

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