Ski On The Sunny Side
How does an independent ski resort compete with the corporate mega-resorts?
Sing the praises of skiing on the Sunny Side.
Being a remote, independent ski resort makes for a great experience, but it also makes it hard to stay top of mind amongst a sea of corporate resorts vying for attention. So we created Ski On The Sunny Side to capture the nostalgic wonder of the resort’s rich past while also focusing on the many benefits that skiers and riders get from a resort that has focused on passion instead of profit over the years.
The campaign leans heavily into custom music to evoke real emotion and help raise awareness. In a fun twist on the Carter Family’s “Keep On The Sunny Side”, we created a series of ads across multiple platforms that express the joy of Sun Valley’s pure skiing experience, and the feeling of returning to a golden age of skiing.
