How do you drive people to protect reproductive rights?
Introduce the first tampon that helps you vote.
In 2022, Roe v. Wade was overturned, stripping reproductive rights from millions of people. Leading up to the midterms, we launched Votex to bring this decisive decision to the polls.
Billed as “the first tampon that protects your reproductive rights and helps you vote. Period,” Votex came in branded boxes filled with information on how/where to vote, candidates, and the dangers of not voting. We even transformed that little informational packet inside tampon boxes to show voters how to stop conservative flow.
